Hello...

I'm Jamie, currently Head of UX at BrightHR and a Manchester-based designer focused on creating beautifully crafted, user-centred interfaces.

I specialise in turning complex problems into clear, intuitive digital experiences — from enterprise software to responsive websites and native apps. My process is grounded in evidence and creativity:

Innovate. Prototype. Test. Reflect. Iterate.

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Find me on: X.com, LinkedIn, GitHub, Codepen, Email

"Whitespace is like air: it is necessary for design to breathe."

— Alex White

Portfolio

I lead design strategy for an HR platform serving over 100,000 businesses. My focus is on scaling design systems, building high-performing teams, and creating data-driven product experiences.

I've worked across enterprise software, SaaS platforms, and consumer apps — solving complex problems with elegant, user-centred solutions that drive measurable business outcomes.

Crop Select Web App

UX, Visual Design, Front end development, Branding

SPINR - iPaaS

UX, Visual Design, Prototyping, Front end development (Marketing site), Branding

The Bubble Babysitting App

UX, Visual Design, Prototyping, Front end development (Marketing site), Branding

Flybe Connected Loyalty App

UX, Visual Design

More work

My Process

1. Research

I conduct thorough research into the company, its products and solutions, and the industry landscape. This includes understanding user personas, their jobs-to-be-done (JTBD), and identifying broader challenges and opportunities within the project.

2. Interviews

I engage stakeholders and users in structured conversations that uncover their motivations, behaviours, pain points, and goals, ensuring a clear understanding of their needs.

3. Synthesis

I interpret and synthesise research findings, identifying key trends and actionable insights that validate the core problem and inform the strategic direction of the project.

4. Planning

Using insights from the research phase, I create detailed solutions, including information architecture, sitemaps, and user flows, tailored to each platform's requirements.

5. Design

With a clear plan in place, I develop initial design concepts, refining them through iterative cycles. I primarily use Figma to create wireframes and prototypes, and, when feasible, I build HTML prototypes to support higher-fidelity testing and functionality validation.

6. Testing

I rigorously test designs with real users, observing their interactions and gathering feedback. This iterative process allows me to refine and optimise the experience, ensuring it meets user needs and aligns with project goals.

"Design adds value faster than it adds costs."

— Joel Spolsky

Tools I Use

I really like to search for the right tools and use them to do or communicate what it's needed. I believe that every task has it's own tool to make it right, being it as simple as a pencil or complex as a programming framework.

It's our duty as problem solvers to find what fits best. During my career, I've used lots of tools to prototype, code or conceptualise an idea.

Currently available for new projects.

Latest Posts

Thoughts on design, development, and creativity.

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