Hello...
I’m Jamie, a UI/UX designer living in Manchester.
I create beautifully crafted interfaces based on strong UX principles. I specialise in breaking down complex problems to create simple user focused solutions. Whether the product is an app, responsive website or bespoke software, I always use the same approach.
Innovate. Prototype. Test. Reflect. Iterate.
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I have experience creating solutions for a large range of clients. Including brands such as Microsoft, Flybe, Thomas Cook Airlines and Monarch Airlines but also with FinTech companies and smaller startups.
A lot of my most recent work is based on large, data-heavy, account management platforms.
I conduct thorough research into the company, its products and solutions, and the industry landscape. This includes understanding user personas, their jobs-to-be-done (JTBD), and identifying broader challenges and opportunities within the project.
I engage stakeholders and users in structured conversations that uncover their motivations, behaviours, pain points, and goals, ensuring a clear understanding of their needs.
I interpret and synthesise research findings, identifying key trends and actionable insights that validate the core problem and inform the strategic direction of the project.
Using insights from the research phase, I create detailed solutions, including information architecture, sitemaps, and user flows, tailored to each platform’s requirements.
With a clear plan in place, I develop initial design concepts, refining them through iterative cycles. I primarily use Figma to create wireframes and prototypes, and, when feasible, I build HTML prototypes to support higher-fidelity testing and functionality validation.
I rigorously test designs with real users, observing their interactions and gathering feedback. This iterative process allows me to refine and optimise the experience, ensuring it meets user needs and aligns with project goals.
I really like to search for the right tools and use them to do or communicate what it’s needed. I believe that every task has it’s own tool to make it right, being it as simple as a pencil or complex as a programming framework. It’s our duty as problem solvers to find what fits best.
During my career, I’ve used lots of tools to prototype, code or conceptualise an idea.
Trello, Notion, Writer Pro, Slack, Teams
Spotify, Soundcloud, Dropbox, Google Drive, Google Docs, Google Slides, Coffee
